These are the questions I asked 10 25-55 year olds
1. Which of these possibilities would most appeal to you as a brand name for a classical music magazine?
- Symphony
- Harmony
- Melody
2. Do you prefer Opera or Orchestra?
3. How often do you listen to classical music, either on the radio or your own personal music player?
- Everyday
- Once a week
- Once a month
- Only when I have to
- I have never listened to classical music
4. How much would you be prepared to pay for a classical music magazine?
- £1.50-£2.50
- £2.50-£3.50
- £3.50-£4.50
5. Have you bought an existing classical magazine before? If yes, which one and why does it appeal to you? If no, is there a reason for this?
6. What draws your attention to a classical music magazine?
7. If you saw a classical music magazine in the newsagents, how would you expect it to look i.e. would it stand out or blend in with the rest of the other genres of music magazines?
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