My classical music magazine
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Wednesday, 25 January 2012
Tuesday, 24 January 2012
Tuesday, 6 December 2011
Research - Questionnaire Feedback
1. Which of these possibilities would most appeal to you as a brand name for a classical music magazine?
- Symphony
- Harmony
- Melody
When asked this question, 8 out of 10 people said they preferred 'Symphony' as a brand name. A few also said that they thought a logo was needed, such as a treble clef or a musical note. From this, I came to the conclusion of using a treble clef as the 'S' in 'Symphony'. I realise that this would be easily recognisable to my audience, but also adds a brand identity to the masthead.
2. Do you prefer Opera or Orchestra?
I found that this question created quite a controversial response. 9 out of the 10 people I asked said Opera needed an orchestra to be successful, but decided they would prefer to read and have more interest in orchestra.
3. How often do you listen to classical music, either on the radio or your own personal music player?
- Everyday
- Once a week
- Once a month
- Only when I have to
- I have never listened to classical music
All of my audience replied saying that they don't listen to it everyday, but they listen to it more than once a week.
4. How much would you be prepared to pay for a classical music magazine?
- £1.50-£2.50
- £2.50-£3.50
- £3.50-£4.50
10 out of 10 people answered £2.50-£3.50. When I discussed this with them, they said that £3.50 would be at the top end of their budget. They said they would be more comfortable paying between £2.50-£3.00
5. Have you bought an existing classical magazine before? If yes, which one and why does it appeal to you? If no, is there a reason for this?
3 people said they had never bought a classical music magazine before, but this was because they never knew there was an existing one on the market. 5 people said they had bought a classical music magazine a couple of times before, and were very interested in it. The remaining 2 people were keen readers of 'Classical FM' music magazine.
6. What draws your attention to a classical music magazine?
The main answer which was repeated a lot was: The artist featured on the front page because with classical music you never really know about the artist or the player, so its interesting to find out about them and more about their music.
7. If you saw a classical music magazine in the newsagents, how would you expect it to look i.e. would it stand out or blend in with the rest of the other genres of music magazines?
The main answer was: A classical music magazine would use calm, cool colours. Nothing bright and nothing too eye-catching.
- Symphony
- Harmony
- Melody
When asked this question, 8 out of 10 people said they preferred 'Symphony' as a brand name. A few also said that they thought a logo was needed, such as a treble clef or a musical note. From this, I came to the conclusion of using a treble clef as the 'S' in 'Symphony'. I realise that this would be easily recognisable to my audience, but also adds a brand identity to the masthead.
2. Do you prefer Opera or Orchestra?
I found that this question created quite a controversial response. 9 out of the 10 people I asked said Opera needed an orchestra to be successful, but decided they would prefer to read and have more interest in orchestra.
3. How often do you listen to classical music, either on the radio or your own personal music player?
- Everyday
- Once a week
- Once a month
- Only when I have to
- I have never listened to classical music
All of my audience replied saying that they don't listen to it everyday, but they listen to it more than once a week.
4. How much would you be prepared to pay for a classical music magazine?
- £1.50-£2.50
- £2.50-£3.50
- £3.50-£4.50
10 out of 10 people answered £2.50-£3.50. When I discussed this with them, they said that £3.50 would be at the top end of their budget. They said they would be more comfortable paying between £2.50-£3.00
5. Have you bought an existing classical magazine before? If yes, which one and why does it appeal to you? If no, is there a reason for this?
3 people said they had never bought a classical music magazine before, but this was because they never knew there was an existing one on the market. 5 people said they had bought a classical music magazine a couple of times before, and were very interested in it. The remaining 2 people were keen readers of 'Classical FM' music magazine.
6. What draws your attention to a classical music magazine?
The main answer which was repeated a lot was: The artist featured on the front page because with classical music you never really know about the artist or the player, so its interesting to find out about them and more about their music.
7. If you saw a classical music magazine in the newsagents, how would you expect it to look i.e. would it stand out or blend in with the rest of the other genres of music magazines?
The main answer was: A classical music magazine would use calm, cool colours. Nothing bright and nothing too eye-catching.
Monday, 5 December 2011
Research - Questionnaire
These are the questions I asked 10 25-55 year olds
1. Which of these possibilities would most appeal to you as a brand name for a classical music magazine?
- Symphony
- Harmony
- Melody
2. Do you prefer Opera or Orchestra?
3. How often do you listen to classical music, either on the radio or your own personal music player?
- Everyday
- Once a week
- Once a month
- Only when I have to
- I have never listened to classical music
4. How much would you be prepared to pay for a classical music magazine?
- £1.50-£2.50
- £2.50-£3.50
- £3.50-£4.50
5. Have you bought an existing classical magazine before? If yes, which one and why does it appeal to you? If no, is there a reason for this?
6. What draws your attention to a classical music magazine?
7. If you saw a classical music magazine in the newsagents, how would you expect it to look i.e. would it stand out or blend in with the rest of the other genres of music magazines?
1. Which of these possibilities would most appeal to you as a brand name for a classical music magazine?
- Symphony
- Harmony
- Melody
2. Do you prefer Opera or Orchestra?
3. How often do you listen to classical music, either on the radio or your own personal music player?
- Everyday
- Once a week
- Once a month
- Only when I have to
- I have never listened to classical music
4. How much would you be prepared to pay for a classical music magazine?
- £1.50-£2.50
- £2.50-£3.50
- £3.50-£4.50
5. Have you bought an existing classical magazine before? If yes, which one and why does it appeal to you? If no, is there a reason for this?
6. What draws your attention to a classical music magazine?
7. If you saw a classical music magazine in the newsagents, how would you expect it to look i.e. would it stand out or blend in with the rest of the other genres of music magazines?
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