1. Which of these possibilities would most appeal to you as a brand name for a classical music magazine?
- Symphony
- Harmony
- Melody
When asked this question, 8 out of 10 people said they preferred 'Symphony' as a brand name. A few also said that they thought a logo was needed, such as a treble clef or a musical note. From this, I came to the conclusion of using a treble clef as the 'S' in 'Symphony'. I realise that this would be easily recognisable to my audience, but also adds a brand identity to the masthead.
2. Do you prefer Opera or Orchestra?
I found that this question created quite a controversial response. 9 out of the 10 people I asked said Opera needed an orchestra to be successful, but decided they would prefer to read and have more interest in orchestra.
3. How often do you listen to classical music, either on the radio or your own personal music player?
- Everyday
- Once a week
- Once a month
- Only when I have to
- I have never listened to classical music
All of my audience replied saying that they don't listen to it everyday, but they listen to it more than once a week.
4. How much would you be prepared to pay for a classical music magazine?
- £1.50-£2.50
- £2.50-£3.50
- £3.50-£4.50
10 out of 10 people answered £2.50-£3.50. When I discussed this with them, they said that £3.50 would be at the top end of their budget. They said they would be more comfortable paying between £2.50-£3.00
5. Have you bought an existing classical magazine before? If yes, which one and why does it appeal to you? If no, is there a reason for this?
3 people said they had never bought a classical music magazine before, but this was because they never knew there was an existing one on the market. 5 people said they had bought a classical music magazine a couple of times before, and were very interested in it. The remaining 2 people were keen readers of 'Classical FM' music magazine.
6. What draws your attention to a classical music magazine?
The main answer which was repeated a lot was: The artist featured on the front page because with classical music you never really know about the artist or the player, so its interesting to find out about them and more about their music.
7. If you saw a classical music magazine in the newsagents, how would you expect it to look i.e. would it stand out or blend in with the rest of the other genres of music magazines?
The main answer was: A classical music magazine would use calm, cool colours. Nothing bright and nothing too eye-catching.
Tuesday, 6 December 2011
Monday, 5 December 2011
Research - Questionnaire
These are the questions I asked 10 25-55 year olds
1. Which of these possibilities would most appeal to you as a brand name for a classical music magazine?
- Symphony
- Harmony
- Melody
2. Do you prefer Opera or Orchestra?
3. How often do you listen to classical music, either on the radio or your own personal music player?
- Everyday
- Once a week
- Once a month
- Only when I have to
- I have never listened to classical music
4. How much would you be prepared to pay for a classical music magazine?
- £1.50-£2.50
- £2.50-£3.50
- £3.50-£4.50
5. Have you bought an existing classical magazine before? If yes, which one and why does it appeal to you? If no, is there a reason for this?
6. What draws your attention to a classical music magazine?
7. If you saw a classical music magazine in the newsagents, how would you expect it to look i.e. would it stand out or blend in with the rest of the other genres of music magazines?
1. Which of these possibilities would most appeal to you as a brand name for a classical music magazine?
- Symphony
- Harmony
- Melody
2. Do you prefer Opera or Orchestra?
3. How often do you listen to classical music, either on the radio or your own personal music player?
- Everyday
- Once a week
- Once a month
- Only when I have to
- I have never listened to classical music
4. How much would you be prepared to pay for a classical music magazine?
- £1.50-£2.50
- £2.50-£3.50
- £3.50-£4.50
5. Have you bought an existing classical magazine before? If yes, which one and why does it appeal to you? If no, is there a reason for this?
6. What draws your attention to a classical music magazine?
7. If you saw a classical music magazine in the newsagents, how would you expect it to look i.e. would it stand out or blend in with the rest of the other genres of music magazines?
Tuesday, 22 November 2011
Preliminary Task - Contents Page
Peer assessment of my college magazine:
“The contents page uses bright bold colours to make it easy to read, it also has a modern style to it. Very original and good use of font typography and only using 2 fonts has not made the page seem difficult to read. The image variation and use of tilting them makes the page seem trendy and upbeat. The front page – the house colours of red and blue mix well together and the style of typography seems sophisticated but subtle at the same time. You could develop – the contrast and brightness of the images. Improve the saturation of main image to really catch your audience’s attention.”
Tuesday, 8 November 2011
Preliminary Task - College Magazine
I think my college magazine looks more like a women’s magazine without the feature taglines. My media product uses the conventions of a school magazine by having clear house colours and having a medium close-up shot on the front cover. However I challenged the conventions by including the date and school name on the front cover, which I think works quite well and makes the cover slightly busier. I learnt of these conventions by analysing other college magazines aimed at a similar audience as I was intending. My magazine isn’t aimed at or represents any social groups because I wanted the magazine to appeal to all the students in the school. I want my magazine to be distributed via a platform online which all students have access to I think this will be more effective than handing out copies because of printing costs, and also, through interviewing people of this age group, they said they were not interested in reading pieces of paper given to them about the school, as they expect them to be dull and monotonous just like the school letters they receive from the college on a day to day basis. The students at the college are aged 16-18, all female which made my brand identity quite easy to recognise and develop. I think the whole college would benefit from this magazine which is why it’s free and will be distributed by the school. I attracted my audience by questioning people of that age group about what they would want from a school magazine. By doing this preliminary task, I am now more aware on desktop publishing programmes and have learnt a lot about image manipulation and the effects. As I used Serif Page Plus and Serif Photo Plus to create and develop my product.
Preliminary Task - College Magazine Analysis
The silver and gold font colour signifies royalty and wealth. This again, connotes the fact that the school is private and very prestigious.
The typography is in block capitals, which signifies importance in order for it to stand out on the page. The text which is the name of the magazine is placed sideways, reading upwards and the bottom of the text is cut off, which makes the audience want to open the magazine to see what’s inside.
The idea of students signing their name on the front page creates a very personal element to the magazine. The magazine is free, which suggests its targeted to the students of the school, and the signatures really connect to the audience.
Subscribe to:
Comments (Atom)